Earlier this week, after news of a brand new Spartan race to be held in Melbourne spread across social media, Spartan posted a letter online.
Signed by Chris Heverin, Managing Director of Spartan Australia, the letter announced the Melbourne Urban Sprint as a new format of Spartan race, named other locations for future Urban Sprints, and outlined race expansion strategies.
Significantly, the letter dropped a bombshell for New Zealanders!
Listed among the locations for upcoming Urban Sprint events was Auckland, New Zealand for 2019! “This will be our first venture across the ‘ditch’ and is extremely exciting”, Chris Heverin commented.
What is an Urban Sprint race? They will feature 20+ obstacles over a 5km distance, including well-known Spartan obstacles such as the Spear Throw, the Hercules Hoist, the Rings, and more. Described as an entry into the world of Spartan, the courses will be designed so that anyone can run them. “Spartan Australia will be taking the Spartan experience to the people with a new 5km Sprint course,” said Heverin. The letter describes the first Melbourne race as including Elite and Age Group waves, prizes, and all the traditional Spartan obstacles and challenges.
The Melbourne Urban Sprint takes place 7th & 8th December 2018.
Strategies outlined in the letter to grow Spartan across Australia and New Zealand for 2018 and 2019 were:
- Building on the Spartan Signature Races and introducing new venues and destinations, along with new obstacles, equipment, and merchandise
- Introducing a new Urban Sprint race in Melbourne and other locations
- Setting up a new, reduced pricing model across all races
- Launching a new series of stand-alone Kids Races across regional Australia
With Spartan’s plans for growth across Australia and New Zealand, further locations for upcoming races were also named – the South Island of New Zealand among them!
The full letter is included below:
As 2018 has progressed, the team at Spartan Australia have been working diligently behind the scenes to research what our racers would like to see in the future. We’ve also sought to learn about our racers as people, to understand where the Australian fitness industry is heading, and what we can do to continue to build the Spartan brand and business.
One of the most pleasing findings from this work is that the Spartan brand is now instantly recognisable across the country, due to a huge amount of work and the impact of Australian Spartan on television. This is fantastic news and fits perfectly with one of our primary objectives, to continue to grow our Spartan community here in Australia. When weighing up all the findings, it’s clear that the time is now for Spartan to expand significantly and push forward to become the industry leader across Australia and New Zealand.
First and foremost, we will be building on the Spartan Signature Races and introducing new venues and destinations, along with new obstacles, equipment, and merchandise as we complete the 2018 season and attack 2019. With Gold Coast, Western Sydney and Bright tracking well, we intend to continue to build on the whole Spartan experience with a special focus on iconic venues, Combos and Trifectas.
Secondly, we are listening to the market-place. Many new racers, PTs and gym owners are telling us that they would like to “come & try” a Spartan experience before taking the plunge into a signature race.
We are therefore very pleased to announce the first ever Melbourne Urban Sprint. We will be taking the Spartan experience to the people with a new 5km Sprint course, complete with Elite and Age Group waves, prizes, and all our traditional Spartan obstacles and challenges!
On the 7th & 8th December 2018, we will be staging our first Melbourne Urban Sprint right outside the mighty Melbourne Cricket Ground. To confirm, this is not a stadium race, but a traditional Spartan Sprint. This event will also include limited Friday afternoon waves for those racers who want to shoot down from work, so get in early! The main race day will be on the Saturday, and with easy access to the famous “G”, we are hoping for a great turn-out.
Other Urban Sprints will be staged in 2019 in Sydney, Australia and Auckland, New Zealand. This will be our first venture across the “ditch” and is extremely exciting. These events will not only feed new Spartans into our Signature Races but will also give us the opportunity to head back to Adelaide, Perth, Far North Queensland, and other new locations such as Hobart and the South Island of NZ in the future.
As we move towards 2019, we are also working on two other important strategies:
1. A new, reduced pricing model across all races
2. A new series of stand-alone Kids Races across regional Australia
To all of our Season Pass holders. You are the lifeblood of Spartan in Australia, and we would like to thank you for your ongoing support. Therefore, the Melbourne Urban Sprint will absolutely be included in your Season Pass. However we do ask that you help us to grow our epic community, and invite a few mates to join you (they will still need to register themselves). To our staff, management, sponsors, and those of you that go the extra mile and volunteer, are part of the Street Team, and just help out when needed, we thank you sincerely for your continued support and participation in all things Spartan. Spartan Australia is well and truly on the move and we thank all racers for your past involvement and look forward to you joining us again as we charge full steam ahead into 2019 and beyond!!
Managing Director – Spartan Australia
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