Tough Mudder NZ partners with iSPORT FOUNDATION and SME360

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Tough Mudder NZ

In a press release published on Scoop, Tough Mudder announced Australian based business Sports Media and Entertainment 360 will manage Tough Mudder’s return to New Zealand.

Will Dean, the founder and CEO of Tough Mudder, expressed his delight in expanding the footprint of Tough Mudder. “We are thrilled to be returning Tough Mudder to New Zealand as we know the support has been and will continue to be strong in this part of the world. We are delighted to appoint SME360 as our partners in the region and we are extremely confident in the team led by newly appointed SME360 Commercial Manager Jeremy Kann to deliver an exceptional event in Auckland later this year”.

Tough Mudder New Zealand also announced the iSPORT FOUNDATION as the charity partner of the Auckland event. Alister Gates, CEO of iSPORT FOUNDATION, spoke out about the partnership, ‘We are delighted to be partnering with Tough Mudder in New Zealand, an iconic global brand with a fantastic philosophy of teamwork, camaraderie and accomplishment. It fits well with our brand and we look forward to working with Tough Mudder New Zealand in increasing awareness and fundraising to help more kids participate in sport. iSPORT will be involved both in the lead up to and at the event along with our Founders Richie, Dan and Ali. We now encourage people from all across New Zealand to come and be a part of Tough Mudder in November.’

Read the full release on Scoop.

Tough Mudder returns to New Zealand on November 4th & 5th 2017 at Hampton Downs Motorsport Park. Learn more at


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